THE POWER OF WORDS JOURNAL · MAY 2025 · ISSUE #1
The Emotion That Changes Everything
THE POWER OF WORDS® FOUNDATION
Message From the CEO
Deborah Sawaf
Dear Reader,
I didn’t create The Power of Words because I had all the answers. I created it because I needed a way to survive — something to hold on to when life felt like too much.
And in that moment, what saved me… was magic. Not the kind with wands and fairy dust. But the kind that lives quietly inside us all — the spark that says, “You matter. There’s still light. Keep going.”
THE POWER OF WORDS® FOUNDATION
What’s Inside This Issue
MAGIC
WHERE IT ALL BEGAN
THE TOOLS
THE POWER OF WORDS® FOUNDATION
My Personal Journey
Where It All Began
Before The Power of Words became a foundation, before I had the courage to teach emotional intelligence to students, caregivers, CEOs, and global institutions, I was working in fashion—surrounded by color, movement, and expression.
But something was missing. I began to ask: Why do colors impact how we feel? Why do clothes reflect who we are inside?
That’s when I realized—emotions, like colors, can be worn, felt, expressed. And when we learn to name them, honor them, and share them, we begin to heal.
This led me back to my roots—blending ancient Indian philosophy (like the chakras) with modern tools for emotional wellness. It led me to create the Band-Bond Initiative.
THE POWER OF WORDS® FOUNDATION
The First Emotion in the Power of Words
Magic
Magic is not about illusion. It’s about possibility. It’s the feeling of hope returning when you’ve almost given up. It’s the shift from “Why me?” to “Maybe me.” It’s gratitude, confidence, trust, and the belief that something beautiful is still waiting for you—even if you can’t see it yet.
Magic is also the first color in our Band-Bond Emotional Intelligence Toolkit—often worn to remind us that we are not what happened to us. We are what we choose to become.
Your Tool: The Band of Magic
If you’re reading this, maybe you’ve lost your spark lately. Maybe you’re doubting your path. Or maybe, you’re simply ready to reconnect with the version of yourself that believes. Wear the Magic band. Or close your eyes and imagine the color of possibility.
ASK YOURSELF:
- What am I grateful for right now?
- What light still lives in me?
- What would I do if I truly believed in myself again?